Readers or Revenue?

đź“– Readers or Revenue?

Why Your Book Marketing Strategy Needs to Match Your Goals

Hi, I’m Chris Green, author of over a dozen books, founder of Authorpreneur, and a book marketing strategist who’s helped hundreds of authors grow their audiences, increase their impact, and (for many) turn their books into serious business assets.

Here’s what I’ve learned after more than a decade in the industry:

Not all authors have the same goal.
Some want readers. Some want revenue.
And your marketing plan should reflect that.

✍️ If your goal is to…

  • Reach more readers
  • Get more reviews
  • Grow your presence as an author

Then you’re on the Reader Path → Sell More Books is your playbook.

💼 If your goal is to…

  • Use your book to attract leads or clients
  • Build trust in your niche
  • Grow your business using your book

Then you’re on the Revenue Path → The Authorpreneur was written for you.

🎯 Want to be sure you're on the right track?

Download my free worksheet: 👉 Reader vs. Revenue: Find Your Book’s Marketing Path
Authorpreneur.com/reader-vs-revenue

This simple guide will help you:

  • Clarify your goal
  • Understand what really moves the needle
  • Avoid wasting time on strategies that don’t match your mission

Whichever path you’re on—you don’t have to go it alone.
Let’s build something meaningful from your book.

—Chris Green
Authorpreneur.com
@Authorpreneur on all major platforms